ZA spend ⓘ
€2,380.98Across 2 campaigns
Registrations ⓘ
334↑ 93% from copy trading
Cost / registration ⓘ
€7.13Below €10 working target
Qualified lead rate ⓘ
—CRM signal not connected
Performance
Where registrations come from
Mobile96.7% of registrations
323€6.81 CPL
Computer2.4% of registrations
8€17.19 CPL
Tablet0.9% of registrations
3€15.08 CPL
Intent health
Search demand mix
4,845ZA queries
High commercial intent
18%Exploratory / informational
31%Free / no-money intent
39%Competitor / other
12%!
Intent quality needs attention. “Free” and unrealistic-income searches are training the bidding algorithm.
Geography
Cost per registration by city
Durban
€7,0330 regs
Gqeberha
€7,6111 regs
Pretoria
€9,5354 regs
Cape Town
€12,1443 regs
Johannesburg
€13,3213 regs
Next actions
Optimizer queue
High
Review risky search intent
8 recommendations · €740,31 reviewed spend
Med
Audit registration_success
Confirm event fires only after account creation
Set
Connect CRM outcomes
3 downstream events ready to map